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Why the Growth Strategist / GTM Engineer Is the Most Valuable B2B Hire in 2026
Job postings for GTM Engineers more than doubled in six months. Postings for Growth Strategists are surging behind them. Same operator profile underneath the labels. Different titles, identical ask. This isn’t hype. There’s real structural math underneath, and it’s worth understanding whether you’re hiring or being hired. Three forces are converging in B2B in 2026. AI is reshaping GTM team economics. Vertical AI in regulated industries is rewarding domain depth and workflow d
Apr 293 min read
Why the Old Lead Gen Playbook Isn’t Carrying Teams Anymore
If lead gen feels harder than it used to, you’re not imagining it. Buyers are more selective, trust matters earlier, and generic outreach gets filtered fast. This piece looks at why the old playbook is falling short — and how credibility-first segmentation, deeper research, and smarter use of AI are changing how teams grow
Feb 224 min read
When to Gift, What to Send, and Why It Works: Direct Mail Marketing Strategies that Accelerate Enterprise Sales
Enterprise sales is a long game — and thoughtful, well-placed gifting and direct mail marketing can be the secret weapon that speeds things up without feeling forced. In a world full of "just following up" emails, you’ll be the partner they actually remember.
Apr 25, 20253 min read
I Didn’t “Align” with Sales. I Earned Their Trust. The Relationship-First Approach That Changed How We Drove Pipeline
GTM alignment is imperative to winning in today's market. Get the inside scoop on how I built trust with sales teams that scaled revenue in big ways.
Apr 21, 20255 min read
How to Stop Chasing the Wrong Deals: Account Prioritization for Sales, Marketing, and RevOps
Prioritizing accounts isn’t a solo sport. It’s the start of a system. The modern B2B funnel doesn’t start with a form fill—it starts with your target list.
If you're not aligned on who you're trying to reach and why they matter now, you’re just optimizing noise.
Apr 17, 20252 min read
Why I’m Finally Starting Field Notes (and what you'll find here)
Field Notes isn’t a vanity blog or thought leadership flex. It’s a contribution—to the people doing the hard work. Founders. Marketers. Sales leaders. GTM operators trying to drive growth in noisy, regulated, high-stakes markets.
Apr 16, 20252 min read
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