Why I’m Finally Starting Field Notes (and what you'll find here)

For years, I’ve been the go-to person in the group chat.The one colleagues call when they’re stuck on strategy, chasing a tough account, or trying to make sense of a new market segment.

I’ve helped early-stage GTM teams build their first pipeline, launched category-defining products in complex industries, tested thousands of paid and free tactics, and worked shoulder-to-shoulder with sales leaders to hit targets that felt impossible. Whether it’s ABM, messaging, targeting, or full-funnel strategy—I’m the one people call when they need a sharp answer that actually moves the needle.

Until now, I haven’t had a place to share that thinking more broadly.

Not the polished, corporate version—just the real stuff.

What I’ve seen work. What I’ve tested. What I know to be true.

So I am starting Field Notes.

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I named this space Field Notes with specific intention.

I'm a plant lover, a nature obsessive, a city girl with farm dreams. I believe in tending to what matters—whether it's crops, careers, or companies. Growth takes intention. It takes repetition. It takes care.

And in business?

It takes sharp strategy, cross-functional trust, and tactics that are rooted in reality. Especially in the markets I play in—insurance, AI, pharma, banking—where growth is hard-won, not handed out.

This blog is a space to share those hard-won insights. A place to distill years of GTM work—across marketing, sales, and RevOps—into real, repeatable guidance for the people trying to do big things with small teams.

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What You’ll Find in Field Notes

GTM Diaries

Unfiltered stories from the go-to-market frontlines. Wins, pivots, and what actually happened after the launch deck.

Strategy Sketches

Frameworks and decision-making models that bring structure to chaos. Strategy that doesn't live in a slide—it lives in execution.

Signals & Segments

How to find, prioritize, and activate your best-fit accounts using data, ABM, and buyer signals that matter.

Tactics That Hit

Sharp, proven plays that move pipeline. Built for marketers, sellers, and operators under pressure to deliver.

Founder x Market

Messaging, positioning, and founder-led GTM. What happens when product vision meets real-world resonance.

Field Experiments

Campaign breakdowns, channel tests, creative pivots. The behind-the-scenes of what we tried, what worked, and why.

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Field Notes isn’t a vanity blog or thought leadership flex. It’s a contribution—to the people doing the hard work. Founders. Marketers. Sales leaders. GTM operators trying to drive growth in noisy, regulated, high-stakes markets.

If that’s you? I’ve got you.

Let’s grow something real—together.

—Chelsea Mariah

Full-Funnel Growth Architect | Trusted GTM Partner to Founders & Sales Leaders