If lead gen feels harder than it used to, you’re not imagining it. Buyers are more selective, trust matters earlier, and generic outreach gets filtered fast. This piece looks at why the old playbook is falling short — and how credibility-first segmentation, deeper research, and smarter use of AI are changing how teams grow

GTM alignment is imperative to winning in today's market. Get the inside scoop on how I built trust with sales teams that scaled revenue in big ways.