Hello!
Chelsea Mariah is a full-funnel growth strategist, GTM operator, and your go-to girl for figuring out what actually works in early-stage B2B. She’s built ABM programs from scratch, launched products that didn’t have a playbook, and helped bold-but-scrappy startups turn vision into pipeline. With roots in biz dev and HR, she knows how to connect the dots between people, process, and performance. Field Notes is where she shares the real, unpolished lessons from inside the go-to-market grind.
My Story
I didn’t set out to be a marketer. I started my career in business development and HR—two roles that gave me a front-row seat to how companies grow (or don’t). Early on, I became known as the person people turned to when they needed to make something make sense—a pitch that resonated, a deck that told a real story, a strategy that actually landed.
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That knack for clarity and cross-functional thinking naturally pulled me toward marketing. I found myself straddling the space between sales, people, and product—translating business goals into go-to-market plans, messaging, and campaigns that actually moved the needle.
Before I knew it, I was building ABM programs, launching category-creating products, and driving GTM strategy at startups where the stakes were high and the playbook didn’t exist.
Somewhere between launching campaigns, rewriting sales copy at midnight, and building trust with impossible-to-please buyers, I realized: I’m not just a marketer—I’m a translator, a builder, and a growth operator who thrives in the go-to-market chaos most people try to avoid.
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I’ve worked inside high-growth startups where the stakes were high and the playbook didn’t exist. I’ve launched GTM motions from zero. Sat side-by-side with founders. Partnered with sales to close career-making deals. Fought for positioning that finally clicked with the market. And watched entire teams rally when strategy and execution came into sync.
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I’ve also worn the pressure of pipeline targets. Navigated slow-moving enterprise cycles. And worked through the tension that shows up when marketing’s doing one thing, and sales is chasing another.
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This blog is a collection of the lessons I’ve learned in those moments—unfiltered and in motion.
It’s not theory.
It’s not high-level fluff.
It’s the actual work.
The hard conversations.
The tested tactics.
The wins (and misses) that shape how GTM really gets done.
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Thanks for being here,
Sincerely,
Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890